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27 Instagram Statistics Every Marketer Should Know in 2019

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Founded in 2010 by Kevin Systrom and Mike Krieger and acquired by Facebook in 2012, Instagram grew rapidly into one of the most popular mobile social apps worldwide.

Here are 27 Instagram Statistics every marketer should know in 2019:

  1. As of June 2018, the social network reported more than 1 billion monthly active users worldwide;
  2. The daily active user base stands at 500 million;
  3. There are over 110 million active Instagram users in the United States, making it the app’s leading market based on audience size;
  4. 41% of users are 24 years of age or younger;
  5. As of March 2016, 98% of fashion brands had an Instagram profile;
  6. As of December 2016, the average number of image brand posts on Instagram was 27.9 posts per month;
  7. As of January 2019, there are 500 million daily active Instagram Stories users worldwide;
  8. 50.3% of Instagram users are female and 49.7% of users are male;
  9. 15% of global active Instagram are women between the ages of 18 and 24 years;
  10. Instagram accounts with the most followers worldwide as of January 2019: Instagram with 280 million followers, Cristiano Ronaldo with 163 million and Selena Gomez with 145 million;
  11. Most popular publishers on Instagram as of January 2018, by user engagement: 9gag with 224 million interactions, theshaderoom with 131 million and natgeo with 119 million;
  12. In 2018 celebrity chef Jamie Oliver was the most-followed food influencer worldwide with over 6.8 million followers;
  13. The TV personality and entrepreneur Kylie Jenner was the most-followed fashion and beauty influencer with over 120 million followers;
  14. In 2018, global spending on Instagram influencer marketing reached 5.67 billion U.S dollars and it is projected that the figure will further grow to 8.08 billion U.S dollars by the end of 2020 (InfluencerDB);
  15. Number of Instagram likes per day: 4.2 billion via;
  16. The most-used Giphy sticker in Stories: the Heart Love Sticker by Arata (Instagram);
  17. The most-used Face Filter in Stories: Heart Eyes
  18. The most-used emoji in comments: the ❤️ emoji over 14 billion times;
  19. The fastest growing hashtag globally: #fortnite;
  20. Popular community trends: ASMR, soap cutting, slime popping and makeup shaving;
  21. Top Fandom Community: BTS (#btsarmy);
  22. Top Dance Movement: #inmyfeelingschallenge;
  23. Top Advocacy Hashtags: #metoo (1.5 million), #timesup (597K), #marchforourlives (562K);
  24. 90 million accounts tapping to reveal tags in shopping posts on Instagram every month;
  25. 1/3 of the most-viewed stories are from businesses;
  26. 200 million Instagram accounts visiting Explore every day;
  27. Most popular video creators on Instagram as of January 2018, by user engagement: 9gag with 340 million interactions, worldstar with 196 million, hoodclips with 191 million.

Infographic: Instagram's Rise to 1 Billion | Statista

Here are 3 other relevant Instagram statistics: The Egg (currently at 53.2 million likes), Russian Trolls and news engagement.

Infographic: Picture of an Egg Becomes Most Liked on Instagram | Statista

Infographic: Instagram Got More Attention for Russian Troll Farm | Statista

Infographic: News Engagement Increases in 2019 | Statista

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