Do you want to be a successful marketer?
Here are 7 digital tools that help marketers do their work better, faster and more successfully:
1. Canva – graphic design software
You are not a photographer. You are not a graphic designer either. Still, you are required to produce beautiful imagery and engaging visuals. In order to achieve your goals, you don’t need to take up Photoshop or Adobe Premier lessons. All you need to do is register with Canva.
Canva provides graphic design software as a service. It is an online collaborative platform dedicated to catering to the needs of marketers and other professionals.
Canva’s tools are simple and very easy to use, its interface is user-friendly and intuitive. The user is provided with a wide range of templates, fonts, colours and free photos to choose from. From Facebook covers to Pinterest posts, brochures, infographics, logos, wedding leaflets etc – you can design anything and the end result looks amazing.
Did you know Guy Kawasaki is the Chief Evangelist at Canva?
2. Zest – knowledge-building platform
Marketing is a rapidly changing industry and marketers need to keep up. The internet is filled with content – some of it provides marketers with useful insights, tools and great ideas while the rest is fluff content.
How do you know which is which?
That’s where Zest comes in.
Zest is a knowledge-building platform for self-learning marketers worldwide. The platform is based on content sharing from its +20,000 users.
What sets Zest apart from other knowledge-based platforms is that the suggested links are going through a multi-step content moderation process (a combination of AI and human) which ensures only the best content is approved.
3. Buffer – social media management tool
As a marketer, you manage multiple social media accounts producing content for each of them on a daily basis.
Buffer helps you schedule posts (images and videos) to Twitter, Facebook, Instagram, Linkedin, as well as analyze their results and engage with their community.
2 million social media marketers use Buffer daily because it saves them time.
4. ManyChat – Facebook Messenger Bot
Customers expect businesses to deliver tailored experiences and meet their demands with the right information at the right moment. We are living in an on-demand environment!
To adapt to the always-on 24/7 market, businesses have turned to chatbots.
Chatbots are software bots that businesses can program to achieve various objectives. They are powered by AI and NLP technology which allows them to talk to the user in a conversational format. Humans need to sleep, but chatbots don’t! That’s why chatbots are a very powerful and useful tool for businesses. If you are working in e-commerce, chatbots are the new must-have tool.
ManyChat lets marketers create a Facebook Messenger bot for marketing, sales and support. You can create your bot in 2 minutes without coding knowledge.
With the help of your ManyChat bot, you can sell more products, build relationships at scale, improve sales conversions etc.
Why a Facebook Messenger bot?
Because there are over 1 billion people using Messenger to connect with businesses every month.
5. OneSignal – Web and Mobile Push Notifications Tool
Do you want to increase your website traffic?
Push notifications are a great tool to achieve this goal.
Browser and mobile push notifications serve as a re-engagement communication tool between your company and its customers. They are permission-based and have an opt-in built-in feature.
Reports have shown that push notifications can increase engagement rates up to 20%-30% (according to pushengage.com), brand awareness and sales.
OneSignal is a browser and mobile push notification tool. It was built by a team of app developers who wanted an easy way to send push notifications. Because the market was in need of a good solution, they built OneSignal. This tool is currently sending 4.2 billion messages a day.
6. Lumen5 – Video Creator Tool
Are you working hard to produce content? Are you looking for ways to translate your blogs into social media?
Lumen5 can help you do that. This tool turns your blog posts into thumb-stopping videos.
Lumen5 is a video creator tool fitted with A.I. which allows you to summarize your content while matching each scene with relevant videos and photos automatically.
Its interface is slide-based with intuitive drag-and-drop controls. With minimum effort and maximum creativity, you can create videos in minutes.
You can use this tool to create products presentations, report on the latest news or tell stories. The videos created with Lumen5 are easily shared on social media pages and help them increase their organic reach.
7. Klear – Influencer Marketing Software
Influencer marketing has been on the rise in recent years. Marketing professionals say influencer marketing has matured and it is now mainstream.
If you are looking to design and develop influencer marketing campaigns, the first step you need to take is to pick the right influencers for your brand.
Klear is an influencer marketing software which helps you find influencers, analyze the influencers’ metrics (engagement level, audience demographics etc), manage your campaigns and monitor their performance.