Recycling is good for us and our planet. We recycle plastic, paper, electronics, cotton. But how about recycling ads?
BMW takes a fresh approach to the recycling concept stretching it to encompass digital assets like ads. The car manufacturer is using old ads to promote pre-owned cars: used ads for used cars.
BMW Certified: Old Ads Convey The Campaign’s Message Better Than New Ads
The BMW Certified Pre-Owned (CPO) cars are superior to other second-hand cars in that they have been thoroughly inspected by a Certified BMW technician to make sure they work properly. Just because you are not the car’s first owner, doesn’t mean you cannot enjoy it as if it were new.
What better way to convey this message than using old ads? Which BMW has done in a clever and engaging manner.
This series of ads also benefits from Hollywood actor Chris Pine’s presence who narrates the ads in a silky voice.
Check them out!