Facebook Statistics you can't ignore in 2019

BY Ioana Dinu

Social Media Strategist

Calls herself a social media geek, with over 4 years of experience in the field....

Apr 253 minutes min read

These are the most interesting 28 statistics that marketers should use in their 2019 strategy

There are over 2,32 billion monthly active users on the platform (stats from Feb 2019);
Facebook registered an increase of 11% in the monthly active users chart in the past year;
85% of the smartphone owners use Facebook;
The total number of mobile monthly active users: 1,74 million;
The total number of mobile daily active users: 1,57 million;
The total number of desktop daily active users: 1,47 million;
Over 150 million daily viewers on Facebook Stories;
The Like button was hit over 1,13 trillion times;
Video performs better than any other kind of content posted on the platform. Video posts get 59% more engagement than the rest;
In a study conducted by Buffer, which analyzed over 777M Facebook posts, images accounted for only 18% of the top posts. And only 0,2% of links made it to the top;
This is officially last year’s most successful post: https://www.facebook.com/watch/?v=1995740577407064;
53% of the users are female and 47% are male;
2 years ago, the average Facebook user had 155 friends;
Over 5 million advertisers are on Facebook as of 2017;
93% of marketers use Facebook advertising regularly;
5 billion comments are left on Facebook pages monthly;
42% of customers services responses are given in less than 60 minutes;
11 million people potential reach in Romania;
Around 9,8 million monthly active users in Romania;
Over 51% of the U.S. population is on Facebook;
In the U.S. 25% of Facebook users are between 25 and 34;
1 in 5 videos posted here is a live broadcast;
Daily watch time for Facebook Live broadcasts grew 4 times over the course of a year;
In the mobile feed, people spend on average 1,7 seconds looking at a piece of content;
Younger people scroll 2 times faster than the older generation;
People can recall content after only seeing it for 0,25 seconds;
People gaze 5 times more on video content than static images (on Facebook and Instagram);
The average users spends close to 11 minutes on the platform on a visit;