These are the most interesting 28 statistics that marketers should use in their 2019 strategy
- There are over 2,32 billion monthly active users on the platform (stats from Feb 2019);
- Facebook registered an increase of 11% in the monthly active users chart in the past year;
- 85% of the smartphone owners use Facebook;
- The total number of mobile monthly active users: 1,74 million;
- The total number of mobile daily active users: 1,57 million;
- The total number of desktop daily active users: 1,47 million;
- Over 150 million daily viewers on Facebook Stories;
- The Like button was hit over 1,13 trillion times;
- Video performs better than any other kind of content posted on the platform. Video posts get 59% more engagement than the rest;
- In a study conducted by Buffer, which analyzed over 777M Facebook posts, images accounted for only 18% of the top posts. And only 0,2% of links made it to the top;
- This is officially last year’s most successful post: https://www.facebook.com/watch/?v=1995740577407064;
- 53% of the users are female and 47% are male;
- 2 years ago, the average Facebook user had 155 friends;
- Over 5 million advertisers are on Facebook as of 2017;
- 93% of marketers use Facebook advertising regularly;
- 5 billion comments are left on Facebook pages monthly;
- 42% of customers services responses are given in less than 60 minutes;
- 11 million people potential reach in Romania;
- Around 9,8 million monthly active users in Romania;
- Over 51% of the U.S. population is on Facebook;
- In the U.S. 25% of Facebook users are between 25 and 34;
- 1 in 5 videos posted here is a live broadcast;
- Daily watch time for Facebook Live broadcasts grew 4 times over the course of a year;
- In the mobile feed, people spend on average 1,7 seconds looking at a piece of content;
- Younger people scroll 2 times faster than the older generation;
- People can recall content after only seeing it for 0,25 seconds;
- People gaze 5 times more on video content than static images (on Facebook and Instagram);
- The average users spends close to 11 minutes on the platform on a visit;