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Top 10 Search Trends on Pinterest for 2019

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As YouTube is the search engine for videos, Pinterest is the search engine for visuals. 250 million people go to Pinterest for new ideas, inspiration and do-it-yourself projects.

10 Pinterest Statistics

Before going into top 10 search trends on Pinterest, let’s see a few statistics on this social media platform via optinmonster.com and Pinterest for business:

  1. 250 million users;
  2. 80% of them access Pinterest on mobile;
  3. 175 billion pins to date;
  4. 70% of Pinterest users are women;
  5. the no 1 shopping platform among Millennials;
  6. 60% of pins come from brands and represent products;
  7. 75% of pinners say that brand content makes the platform more useful;
  8. 55% of users shop on the site, more than 4X the rate of other digital platforms;
  9. Pinterest drives 33% more referral traffic than Facebook for shopping websites specifically;
  10. Pinterest referral traffic has a higher Average Order Value ($58.95) than Facebook ($55.00).

Now that you have a pretty good idea about Pinterest’s user behaviour, let’s delve into the subject of this article:

Top 10 search trends on Pinterest for 2019

  • Travel;
  • Health & Wellness;
  • Hobbies & Interests;
  • Celebrations;
  • Food;
  • Home;
  • Men’s style;
  • Women’s style;
  • Beauty;
  • Kids and parenting.

1. Travel

  • small town travel         +276%
  • less travelled islands +179%
  • surprise destination  +192%


2. Health & Wellness

  • band workouts           +1913%
  • sober living                  +746%
  • elderberry recipes    +685%

3. Hobbies and interests

  • side hustles at home     +690%
  • acrylic pour painting      +660%
  • chalk art                               +664%

4. Celebrations

  • gold wedding gowns    +1552%
  • flower garland                 +1154%
  • donut decor                      +748%

5. Food

  • homemade jam              +829%
  • foil pack dinners            +759%
  • baking bread                   +413%

6. Home

  • textile art                               +1718%
  • painted floor tiles              +1276%
  • contemporary fireplace +763%

7. Men’s style

  • sling bags                   +1184%
  • cropped trousers   +671%
  • corduroy                     +507%

8. Women’s style

  • bamboo bags               +2215%
  • biker shorts                   +1323%
  • statement sneakers +2211%

9. Beauty

  • lilac hair                        +1077%
  • going grey                   +879%
  • standout lip colour +467%

10. Kids and parenting

    • geometric decor   +1178%
    • smart bassinets    +851%
    • birth stats sign       +315%


     

source: Pinterest

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