LinkedIn has come a long way from its early years and has grown into a B2B powerhouse and a lead generating machine.
Are you sure you are using everything that LinkedIn has to offer?
Here are 4 LinkedIn features that you should start using now:
LinkedIn feature #1 – QR Code Scanning
Business cards are so last decade. In the age of digital tech, who is using paper anymore? Why cut down all those trees to print a small piece of white thick paper, or worse, plastic?
Take advantage of the great info you have literally in your hand: your LinkedIn account.
- Open the LinkedIn app on your mobile device;
- Tap the QR code in the Search bar at the top of your LinkedIn homepage;
- You can now scan another person’s QR CODE and add them to your network;
- Or you can tap the MY CODE tab to find your QR code;
- You can tap SAVE TO GALLERY to save a copy of your QR code to your mobile device’s photo gallery;
- You can share your QR CODE to your Google Drive, your social media accounts, Messenger etc.
LinkedIn Feature #2 – Find nearby
Attending conferences and webinars is a great way to acquire knowledge but don’t you feel disheartened when during coffee breaks you’re sitting alone at the table drinking your espresso in silence?
Meeting new people is equally as important as learning new things. That’s where LinkedIn jumps in with its Find nearby feature.
The Find Nearby feature enables you to find other LinkedIn members around you by using your mobile device.
Here’s how it works:
- Open the LinkedIn app;
- Go to My network in the menu;
- Find nearby is between Connections and Address Book;
- Tap on it, watch peoples’ profiles starting to appear and toggle the feature to ON to allow them to discover you. Send them messages or invite them to connect with you.
With Find Nearby, you’ll be able to network more efficiently, as you’ll see people who also have the feature enabled and who are within your Bluetooth range.
If you’re worried about LinkedIn storing your location data, don’t be! LinkedIn doesn’t receive any details of your location, connection data, or audio recordings for this feature because the data processing is done on your mobile device itself, not on LinkedIn servers.
LinkedIn Feature #3 – Add PDFs to your posts
LinkedIn is about sharing knowledge in various forms. You can tell stories, share your ideas on video if you feel comfortable with talking in front of a camera, write articles or post images.
But did you know you can also upload and post documents?
- Click Start a post;
- Click the Document icon;
- Click Choose file to select a document from your computer or cloud;
- Select the file you want to upload;
- The file should be less than 100MB and less than 300 pages. The following file types are supported: PPT, PPTX, DOC, DOCX, and PDF;
- Add a title to your document;
- Add a description to the post. You can use hashtags or @ mention someone;
- Click Post.
So here’s another way to engage with your network – by sharing research papers, tutorials, industry reports, presentations, case studies etc. The members who can view your post will be able to download your document as a PDF. This feature is available only on desktop.
I believe LinkedIn gives a small boost to this particular type of posts, but don’t take my word for it, check it yourself!
Learn more: LinkedIn Video – 7 Content Ideas for Video Posts
- Make your business cards obsolete – use the LinkedIn QR Code Scanning feature;
- Become a networking pro by using LinkedIn’s Find nearby feature;
- Stand out from the crowd by uploading documents to your LinkedIn posts.