Is the future of your business linked to … LinkedIn?
Come to DIGITALIUM 2019 to learn from our LinkedIn expert Goldie Chan!
Goldie Chan@DIGITALIUM 2019 – LinkedIn’s Top Rules
Goldie Chan is the top LinkedIn Video creator, global keynote speaker, and digital strategist.
Her video channel won LinkedIn Top Voice and is the longest-running daily show on the LinkedIn platform with over 4 million views and counting. She’s been named “Oprah of LinkedIn” by Huffington Post.
Goldie Chan will speak at DIGITALIUM, in Bucharest, about LinkedIn’s Top Rules.
Here’s why we believe you shouldn’t miss Goldie Chan’s presentation.
Linkedin was launched in 2003 by Reid Hoffman, Allen Blue, Konstantin Guericke, Eric Ly and Jean-Luc Vaillant.
In 2011 Microsoft acquired LinkedIn for $26.2 billion. Unlike other social media platforms, LinkedIn has been growing slowly but steadily.
Should your brand be on LinkedIn?
Let’s see if the following stats can help you answer this question:
- The social network has over 610 million registered members in over 200 countries;
- There are more than 30 million companies represented on LinkedIn;
- 61 million LinkedIn users are senior-level influencers and 40 million are in decision-making positions;
- LinkedIn is the most-used social media platform amongst Fortune 500 companies.
Can LinkedIn make a difference in your business?
LinkedIn is #1 for lead generation
According to the latest Hubspot’s State of Inbound Report, generating traffic and leads is the #1 challenge marketers are facing in 2019.
If you are looking to increase your number of leads, you should know that LinkedIn is the best social network for lead generation:
- 80% of B2B marketing leads from social media come through LinkedIn;
- 46% of social media traffic to corporate websites comes from LinkedIn;
- 92% of B2B marketers leverage LinkedIn over all other social platforms.
LinkedIn is also a powerful platform for running ads.
Here are 5 LinkedIn advertising statistics that should convince you to take LinkedIn advertising into consideration the next time you run ads campaign:
- 2x increase in conversion rates;
- 44% reduction in cost per lead;
- 48% open rates of Sponsored InMails;
- 13% increase in web visits;
- 27% increase in pageviews.
What is Elevate?
Does your organization employ people? Your employees are your company’s most valuable asset and resource. Make it easy for them to spread your messages by enrolling them in Elevate, LinkedIn’s employee advocacy program. By leveraging Elevate, your company could drive a 24x increase in social media engagement.
LinkedIn Elevate helps your company build a positive reputation by sharing smart content.
Even when only 3% of employees share company-relevant content, they drive a 32% increase in engagement. How much could engagement increase if 50% of your employees share your branded content instead of 3%?
Here is LinkedIn Elevate’s impact on sales, marketing and hiring:
- Helps employees strengthen their professional brands;
- Increases their visibility among coworkers, customers, and prospects;
- Attracts and retains talent.
By using Elevate to attract and retain talent, Visa job views and Company Page followers increased 5x, which in concert with the company’s other activities on LinkedIn, influenced a significant number of new hires.
Sell like it’s 2019
LinkedIn Sales Navigator is one of LinkedIn’s business tools, providing businesses with access to its extensive database.
Microsoft centred its social selling pilot program on Sales Navigator and achieved a sales productivity boost by 38%.
How do you know if your brand needs to be on LinkedIn or not?
Do you still purchase prospect lists full of outdated information? It’s 2019, you need to leverage the power of LinkedIn!
Do you need to reach B2B decision-makers? There are 46 million decision-makers from all industries on LinkedIn.
Is your product/service designed to help C-level executives? There are 10 million C-level executives you can reach on LinkedIn.
Is your organization looking to bring a change to society? You can reach 17 million opinion leaders on LinkedIn.
Global leader in assurance, tax, transaction and advisory services EY was able to identify the senior executive who matched their criteria by using LinkedIn Sales Navigator.
LinkedIn Sales Navigator helped next-generation machine data analytics platform Sumo Logic reach the newer niche titles around important tech positions.
Symantec switched from selling over 200 products by phone to growing their presence on LinkedIn and leverage their marketing and sales tools. In doing so, Symantec became 45% more effective at finding the right prospects, expanded social and brand footprint and gained a greater sphere of influence.
Could any marketer meet their marketing goals by leveraging the power of LinkedIn?
Yes, if the marketer is aware of LinkedIn’s rules on what a company should and shouldn’t do to be successful on LinkedIn.
Goldie Chan is a social media strategy leader & personal branding expert with 10+ years of experience working in-house for major tech and entertainment brands. Goldie runs Warm Robots, a social media strategy agency based in Los Angeles specializing in getting big brands to the right audience. She writes for Forbes on “Personal Branding and Storytelling in the Digital Age.”