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Digital Roundup #2 – News, Insights, Statistics, Guides

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Digital Roundup is a monthly edition of the most relevant news on social media, fresh insights, marketing statistics and guides that every successful marketer needs.

Read the Digital Roundup #1 for August 2019.

Facebook Dating

Facebook launched Facebook Dating in the US.

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Facebook Dating makes it easier to find love through what you like — helping you start meaningful relationships through things you have in common, like interests, events and groups.

Facebook is also giving people the ability to integrate their Instagram posts directly into their Facebook Dating profile and giving people the ability to add Instagram followers to their Secret Crush lists, in addition to Facebook friends.

By the end of the year, Facebook will make it possible to add Facebook and Instagram Stories to its users’ Dating profile too.

Instagram testing shopping posts as ads

There are more than 130 million accounts tapping to reveal tags from Instagram Shopping posts every month.

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As part of the platform’s continued investment in building the best shopping experience, Instagram is testing the ability for shopping businesses to run their existing shopping posts as ads in Ads Manager.

Shoppers that tap on these ads will be taken to a product description page within Instagram and can proceed to purchase from the business’ mobile site.

Pinterest Ads feel more personalized

People on Pinterest are more than twice as likely to say Pinterest ads feel more personalized to them than ads on other platforms.

Jon Kaplan, Global Head of Partnerships, Pinterest (source)

360-degree campaign for the horror movie IT on Pinterest

Warner Bros. Entertainment tapped Pinterest to help execute a first-of-its-kind marketing campaign promoting the September 6th release of their horror movie IT: Chapter Two.

The 360-degree campaign included an innovative 360 experience to generate excitement, build buzz and drive intent to see the end of IT.

The Warner Bros. team built a real-life version of IT’s twisted funhouse at the intersection of Hollywood and Vine in Los Angeles.

For fans who couldn’t visit the experience in LA, Warner Bros. created an industry-first partnership with Pinterest and Matterport to execute a custom 360 scan that allows people to explore the festival and funhouse online.

People on Pinterest are more likely to try new CPG products

New research from Oracle Data Cloud says people on Pinterest are open to content from brands and want to learn about new products on the platform.

75% of pinners say they’re “very interested” in new products vs. only 55% of people on other digital platforms.

Also, Pinterest households were 29% more likely to try a new product within the first 10 months of launch than non-Pinner households. 

Ads stand out more when they fit in

Pinterest CMO Andrea Mallard was a speaker at Advertising Week.

Here are the main takeaways from her speech:

  1. The age of interruption is over. The next generation of ads has to inspire.
  2. In today’s multi-screen, multimedia environment, the only way to stand out is to fit in.
  3. The first step is returning to the reason we all got into advertising in the first place: let’s get back to inspiring.
  4. Second, marketers need to ground their choices in their values. When we know what we believe in, we do our bravest—and best—work.
  5. The advertising industry will only change if we make it.
  6. Pinterest is the world’s inspiration company. Over 300 million people come to our platform every month to get inspired.
  7. More than 8 in 10 people on Pinterest have purchased something they saw from a brand on Pinterest.
  8. Companies don’t actually have values. People do. Know your values. Apply them to your partners. That will catalyze the change we all want for this industry.

LinkedIn’s Agency Onboarding Guide

LinkedIn launched the Agency Onboarding Guide, a guide designed to provide agency marketers with all the info you’ll need to properly set up accounts, activate the right tools, and propel your clients past their goals.

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You will find various tips and instructions like how to create a LinkedIn Page on another company’s behalf, how to align tactics and ad products with your client’s key objectives or learn which buy types, post types, placements, targeting options, and measurement tools are available for each LinkedIn ad product.
Download the guide.

The LinkedIn Objective-Based Advertising Guide

LinkedIn Campaign Manager has been rebuilt and reconfigured upon a new framework: Objective-based advertising (OBA).

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This update brings greater focus, structure, and convenience to planning and running LinkedIn ad campaigns that tightly align with your desired outcome. Download the guide.

Hootsuite collaboration with LinkedIn

Hootsuite announced a deeper collaboration with LinkedIn Marketing Solutions which provides customers with the ability to promote LinkedIn Pages content directly within the Hootsuite dashboard.

Also, Hootsuite CMO Penny Wilson recommends LinkedIn users to boost LinkedIn organic content to maximise their reach.

LinkedIn is also about sales, not only marketing

So read how to make the best of your sales meeting, how to build a buyer’s confidence, 5 strategies to improve sales efficiency.

Best of LinkedIn pages 2019

Best of LinkedIn pages is one of LinkedIn’s most popular events.

The competition gives LinkedIn the chance to highlight inspiring brands that are setting a worthy example for all others on the platform. This year’s edition is now open for nominations.

TikTok has over 1 billion downloads

TikTok is the most downloaded app on Apple devices for the first quarter of 2019 with over 1 billion downloads to date.

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The Chinese social media app has closed partnerships with many prestigious organisations like Girls Who Code, NFL, Conservation International (#SaveOurOceans), GIPHY, GLAAD.

Several of entertainment’s finest have found success on TikTok: Will Smith, Nick Jonas, BTS, Reese Witherspoon, Snoop Dogg and many more.

YouTube.com/Fashion

YouTube launched YouTube.com/Fashion, a single destination for style content on YouTube.

YouTube Fashion will feature original content from the biggest names in the industry, as well as compelling videos from fashion and beauty creators, industry professionals, publishers, and luxury fashion brands.

YouTube Find My Audience Feature

Find My Audience helps marketers go beyond demographics to find the people who matter most to your business.

  1. Find – Identify new audiences that match your current business goals, whether you’re focused on building awareness or growing consideration.
  2. Understand – Get insights into your unique audiences’ interests, habits, and what they’re actively planning to purchase.
  3. Build – Get your free audience profile to help build your YouTube audience strategy.

Firstly, choose between two categories of audiences:

In-market audiences – people actively researching or planning to purchase products or services like yours.

Affinity audiences – people whose interests and habits relate to what your business offers.

Secondly, pair the audience of your choice with the industry your business is in: travel, home & garden, software, employment, education, event tickets a.s.o.

Business messaging is gaining momentum

There are over 1.3 billion people on Messenger.

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People are messaging more and more visually, Facebook says. Messenger and WhatsApp are the most widely used messaging apps worldwide in terms of monthly active users.

On Messenger, people share more than 17 billion photos, and 400 million people use voice and video chat every month.

On WhatsApp, there are 4.5 billion photos, 1 billion videos and 80 million GIFs shared per day.

On Messenger each month, people and businesses exchange 20 billion messages.

Business messaging is now gaining a measurable edge over more traditional communication methods. The majority of users say being able to message a business helps them feel more confident about the brand.

Facebook: Conversation is the future of commerce

As people increasingly embrace shopping via chat, conversational commerce is igniting a global movement that is only set to grow.

87% of the world’s smartphone population is messaging with a total number of 100 billion messages exchanged across Facebook products each day.

Conversation is uniquely positioned to answer shoppers’ call for better experiences.

Enter a new experience in commerce: conversation-commerce or c-commerce.

4 steps to making an unskippable video ad

Are you looking to create a video so good your customers won’t press Skip?

Follow these guidelines from Think with Google.

September’s Quote:  The hard part is earning attention and trust

As a conclusion to the 2nd edition of our Digital Roundup, I have chosen an excerpt from Seth Godin‘s blog post, The relationship with the customer:

The hard part is earning attention and trust. The hard part is helping someone make the choice. (There’s a difference between the hard part and the important part. Without the factory, there’s nothing to sell. Making it is important. But increasingly, it’s not the hard part.)

Seth Godin

Stay tuned for Digital Roundup #3, the October edition!

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