Digital Roundup is a monthly edition of the most relevant news on social media, fresh insights, marketing statistics and guides that every successful marketer needs.
In this month’s edition:
- Facebook News
- Facebook’s latest health tool: Preventive Health
- How to make the best of the coming holiday shopping season on Instagram
- YouTube’s You are the champions campaign
- LinkedIn Pages: Employees are your company’s superheroes
- TikTok on alleged censorship of content
- Google is helping busy professionals with .new domain extension
- BERT is Google’s latest search update
Facebook is testing Facebook News, a dedicated place for news in the US.
People want and benefit from personalized experiences on Facebook, but we know there is reporting that transcends individual experience. We want to support both.
Campbell Brown, VP, Global News Partnerships and Mona Sarantakos, Product Manager, Facebook News
The team developing News has talked to news organizations about what they’d like to see included in a news tab, how their stories should be presented and what analytics to provide.
The curation of news being featured will not rest on machine learning alone. Facebook has formed a curation team granted editorial independence that will select stories based on publicly available guidelines.
Facebook News will feature a wide range of content across four categories of publishers: general, topical, diverse and local news.
The product is built around the following key features:
- Today’s Stories chosen by a team of journalists to catch users up on the news throughout the day
- Personalization based on the news users read, share and follow, so they can find new interests and topics
- Topic sections to dive deeper into business, entertainment, health, science & tech, and sports
- Your Subscriptions, a section for people who have linked their paid news subscriptions to their Facebook account
- Controls to hide articles, topics and publishers users don’t want to see.
Facebook News was built to bring people closer to the stories that affect their lives. We’ll continue to learn, listen and improve News as it rolls out more broadly. We hope this work aids in our effort to sustain great journalism and strengthen democracy.
A new Facebook tool: Preventive Health
Facebook announced it is working on a new tool called Preventive Health.
People can use the tool to find affordable places to receive care, set reminders to schedule tests, mark when tests are completed, and more.
Facebook is collaborating with US health organizations to support its users to become aware of the importance of preventive health.
Their initial focus is on the top two leading causes of death in the US: heart disease and cancer, as well as the flu, a seasonal illness that affects millions each year.
The resources available in the tool are provided by the American Cancer Society, the American College of Cardiology, the American Heart Association and the Centers for Disease Control and Prevention — organizations recognized for their education and expertise in these areas.
Preventive Health allows Facebook users to find out which checkups, such as cholesterol tests or mammograms, are recommended by these health organizations based on the age and sex they provide. Reminders for flu shots will also appear at the appropriate time of year.
Holiday shopping season on Instagram
Holiday shopping season is upon us and Instagram is one of the best marketing and sales channels.
To help you make the best of it, learn
- how to sell your products on Instagram,
- what posts to use to drive community engagement,
- how to get discovered on Instagram
- how to create photos and videos which captivate your audience
Shisheido is a Japanese company personal care company well-known for its high-quality products in anti-ageing and brightening skincare.
Want to become a marketing Jedi for your brand?
YouTube’s You are the champions campaign
Bohemian Rhapsody is the first pre-1990s video to reach one billion views on YouTube. To celebrate this milestone, YouTube launched the You are the champions campaign.
The campaign is a collaboration between YouTube, Queen, Universal Music Group and Hollywood Records. Fans from around the world are invited to help create brand-new, user-generated fan music videos for three of the band’s most recognizable tracks: “Bohemian Rhapsody,” “Don’t Stop Me Now,” and “A Kind Of Magic”.
More than 10,000 fans from over 120 countries around the world answered the call, submitting unique content via the YouAreTheChampions.com microsite, with each video focusing on one of three submission categories.
It’s one of the most rewarding things that can happen to an artist of any kind—to see that our work has inspired folk all around the world to create their own performances and visual art is a thrill. And the diversity of their vision is astonishing. Big thanks to everyone who participated.
Here they are for your viewing pleasure (goose-bumps included):
LinkedIn Pages: Employees are an organization’s superheroes
LinkedIn Pages have introduced new features that help organizations better tap into their most important asset — their employees.
These updates are designed to help employees share their company’s key updates or highlight their incredible work.
With Employee Notifications, Page Admins can now alert employees of important posts, which employees can then engage with or share to their LinkedIn network. This makes it easy for your employees to share your organization’s content and amplify your messages.
Kudos and Team Moments are two features built specifically to welcome new team members, spotlight outstanding work, and recognize the people behind an organization’s pivotal moments. By highlighting the people behind your brand, you reveal the human side of your organization to prospective customers and employees.
TikTok on alleged censorship of content
As I mentioned in the October edition of Digital Roundup, TikTok is the most downloaded app on Apple devices for the first quarter of 2019 with over 1 billion downloads to date.
In recent months, TikTok has been the focus of public statements by Members of Congress and others regarding alleged censorship of content, as well as questions about its data protection practices.
In a statement issued last month, the company conveys the following details:
- None of their stored user data is subject to Chinese law
- The company does not remove content based on sensitivities related to China
- Its US moderation team is led out of California
- The team reviews content for adherence to the US policies
- The company is not influenced by any foreign government, including the Chinese government
- TikTok does not operate in China, nor do they have any intention of doing so in the future.
Our mission is to inspire creativity and bring joy.
Vanessa Pappas, TikTok US General Manager
True to its mission, TikTok welcomes content creators that convey their message in a fun and creative way like the American Music Awards which became the first award show to announce nominees on TikTok.
Google .new domain extension
Are you a busy marketer? Who isn’t?!
To help you win the fight against time, Google Registry released a .new domain extension.
These shortcuts act as a way for people to perform online actions in one quick step.
Here they are:
Playlist.new: Create a new playlist to add songs on Spotify.
Story.new: Write about what matters to you on Medium.
Canva.new: Create beautiful designs with your team.
Webex.new: For an easy, fast, and secure way to start your personal meeting room from any browser, try this shortcut from Cisco Webex.
Link.new: Instantly create trusted, powerful, recognizable links that maximize the impact of every digital initiative using Bitly.
Invoice.new: Create, customize and send customer invoices directly from the Stripe Dashboard.
Api.new: Prototype and launch your ideas for new Node.js API endpoints with this shortcut from RunKit.
Coda.new: Simplify your team’s work with a new doc that combines documents and spreadsheets into a single canvas.
Music.new: Create personalized song artwork for OVO Sound artist releases, pre-save upcoming music, and play the latest content with a single click.
Cal.new: Create a new Google Calendar event right from your browser.
Starting December 2, 2019, anyone can apply for a .new domain during the Limited Registration Period. Learn how to register for a .new domain at https://whats.new/
Google’s BERT update is improving search
What is BERT?
BERT is a neural network-based technique for natural language processing (NLP) pre-training.
This technology enables anyone to train their own state-of-the-art question answering system.
For Google, this update means the search engine is able to process words in relation to all the other words in a sentence, rather than one-by-one in order.
BERT models can, therefore, consider the full context of a word by looking at the words that come before and after it—particularly useful for understanding the intent behind search queries.
By applying BERT models to both ranking and featured snippets in Search, Google is able to do a much better job helping users find useful information.