Delivering immersive experiences is a great way for brands to engage with their customers, increase brand awareness and sales. Let’s see how 3 brands, L’Oreal, Jack Daniel’s and Les Mills connect with their customers through immersive experiences.
In the last five years, beauty giant L’Oréal has seen a huge digital transformation.
The company launched Makeup Genius, its augmented reality app in 2014.
The app is a trendsetter in the hair care and skincare market, paving the way for similar apps. It allows users to see how different shades and mixes would look on them.
Once consumers make a choice, the app directs them to online marketplaces to complete the purchase.
L’Oréal Makeup Genius app also recommends to consumers products that can suit their needs and personalities.
Makeup Genius became a hit among Chinese consumers with millions of downloads to date.
In 2018, L’Oréal acquired ModiFace, a virtual reality company whose technology lets people “try on” make-up online. This acquisition supports the 110-old beauty giant’s goal of becoming a digital-first company and catering to the needs of its customers.
Jack Daniel’s AR Experience app provides its users with an engaging experience rich with stories and visuals.
Once consumers download the app, they are invited to point their phones at any Jack Daniel’s Tennessee Whiskey bottle to uncover animations, voice-overs and all the stories that make the 150-year old the brand it is today.
The app has over 10k downloads. A traditional media advertiser, Jack Daniel doesn’t shy away from tapping into the latest tech to delight its consumers with exciting marketing campaigns.
If you’ve ever wanted to visit us in person but couldn’t, now you have a chance. Download our Jack Daniel’s Augmented Reality app, point your phone at our Jack Daniel’s Tennessee Whiskey bottle* and take a virtual tour of the Jack Daniel Distillery. * Old No.7 bottle only pic.twitter.com/qhiYAvD16a
— Jack Daniel’s (@JackDaniels_US) April 16, 2019
If you are a fitness enthusiast, you know that indoor cycling can become boring very quickly.
Your legs are pedalling fast on the bike, getting the energy flowing through your body, but your mind is not stimulated. It’s difficult to enjoy indoor cycling when you’re going nowhere.
But that has changed when fitness studios like Les Mills have begun adopting immersive experiences as a way to make fitness classes more engaging for its customers. It’s certainly a lot more thrilling and easier to endure the pain.
Are you creating immersive experiences for your customers?